Right now is a fun time to be in the hearing healthcare business. Hearing aid technology is advancing at a rapid pace, enabling us to provide better results and higher patient satisfaction ratings than ever before.
Every 2-4 months, one of our manufacturers launches a new product or product line with some sort of improvement. Much of the time, the improvements are important, but incremental improvements or upgrades of previous features on the latest, fastest microchip technology platform.
Less frequently, we see new “game changing” technology. In the 11 years I’ve been in this business, I’ve seen a handful of truly game-changing improvements.
Phonak recently introduced a new game changing technology that is not yet commonly available from other manufacturers. Phonak calls it SoundRecover.
SoundRecover shifts or converts high frequencies that you can’t hear to a different frequency where you can hear the sound. I’m aware of other manufacturers that have deployed frequency shifting technology in the past, but the technology had limitations that caused it to only be beneficial in a relatively small percentage of patients, preventing its broad application and acceptance.
Phonak’s proprietary approach not only shifts the frequency into your audible zone, but it also compresses those frequencies with a proprietary algorithm, preserving the audibility and integrity of the sounds that have been “relocated” to YOUR audible zone.
If you have high frequency hearing loss (which is typical of most hearing losses), other hearing aid brands merely amplify those high frequencies in an attempt to make them loud enough for you to hear. With many high frequency losses, the loss is too significant for other hearing aid brands to adequately stimulate your residual ability to hear those high frequencies. With Phonak’s SoundRecover, these sounds are shifted to frequencies that are more audible for you, thereby improving audibility and speech intelligibility.
This revolutionary, game-changing technology is available from Hometown Hearing & Audiology. If you’re interested in learning more about SoundRecover, these links may be helpful.
http://www.hometown-hearing.com/soundrecover.asp
http://www.phonak.com/us/b2b/en/library/features/soundrecover.html
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Scott, I need to speak with you regarding a marketing opportunity that the top 5 companies in the industry are currently using to secure record number of new patient acquisitions. Not sure how else to contact you so I am giving this a shot.
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