Wednesday, August 5, 2009

Multiple product line advantages…better, quicker access to the latest innovations for our customers.

At Hometown Hearing, we focus on products from 4 different manufacturers. This can be contrasted with Miracle-Ear, Beltone, HearUSA, Echo Hearing and Southwestern Hearing that carry products primarily or exclusively from one manufacturer.

Right now is a fun time to be in the hearing care business. The technology is advancing at a rapid pace, enabling us to achieve better outcomes (i.e. results) and increase satisfaction for you, our customers.

Most innovations are initially introduced by one manufacturer and then subsequently adopted in the following months and years by other companies. Single product line companies must wait, sometimes 2-3 years, for the latest, most popular innovations to be added to their product lines.

By carrying multiple product lines, we can provide the industry’s latest innovations to our customers sooner that our competition.

Since some of our manufacturers are related divisions of the single-line companies, we offer products similar or identical to many of our single-line competitors. For example:

- Our Micro-Tech products are identical or nearly identical to Audibel and Nu-Ear products offered by competitors Echo Hearing and Southwestern Hearing Centers.
- We offer the same Siemens products as our competitor, HearUSA.
- Because Siemens manufactures all Miracle-Ear products, our Siemens product offerings are very similar to the Miracle-Ear products.

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